ちなみにJoe Lycettはこの人。Channel 4で'Joe Lycett's Got Your Back'という番組を持っている。番組は主に、様々な企業、それも大企業が法の目を盗んで搾取しようとしたり悪事を働いているのを巧みな方法で暴いていき、時にお仕置きする...という内容。
"LycettPascoeGreen290518-11", by Raph_PH, licensed under CC BY 2.0
いったいなぜ彼はそんなことをしたのか？
理由を聞くと納得。
Hugo Bossはある日、"Boss"を企業名に含んでいる多くの小規模企業に手紙を送り、"Boss"という名前を変えるように指示。これにはウェールズの小さなビール会社Boss Brewingも含まれており、この会社はHugo Bossとの法的な争いに数百万を費やした結果、2つのビールの名前を変更せざるをえなかった（名前変更にも多額の金がかかった）。
It's clear that @HUGOBOSS HATES people using their name. Unfortunately for them this week I legally changed my name by deed poll and I am now officially known as Hugo Boss. All future statements from me are not from Joe Lycett but from Hugo Boss. Enjoy. (2/2) pic.twitter.com/IlDoCrfmaO
“We welcome the comedian formerly known as Joe Lycett as a member of the Hugo Boss family”（以前Joe Lycettとして知られているコメディアンをHugo Bossファミリーの一員として歓迎します）（拙訳）
としたうえで、
"…as a 'well-known' trademark (as opposed to a 'regular' trademark) Hugo Boss enjoys increased protection not only against trademarks for similar goods, but also for dissimilar goods across all product categories for our brands and trademarks Boss and Boss Black and their associated visual appearance.
"Following the application by Boss Brewing to register a trademark similar to our 'well-known' trademark, we approached them to prevent potential misunderstanding regarding the brands Boss and Boss Black, which were being used to market beer and items of clothing.
"Both parties worked constructively to find a solution, which allows Boss Brewing the continued use of its name and all of its products, other than two beers (Boss Black and Boss Boss) where a slight change of the name was agreed upon.
"As an open-minded company we would like to clarify that we do not oppose the free use of language in any way and we accept the generic term 'boss' and its various and frequent uses in different languages".
